The DMS That Works as Hard
as
You Do

You didn't get into this business to fight with software. Wayne Reaves keeps it simple: tools that work, pricing that's affordable, and support that doesn't leave you with more questions.

Pro DMS was built by dealers, for dealers, with one goal in mind: help you run a compliant, profitable dealership without fighting your software every day.

Watch the video for a quick introduction to what many dealers are now calling the best DMS on the market.

35+
Years in Business
Thousands
5-Star Reviews
80+
Dealers Trained Weekly
US-Based
Support Team

Schedule a demo and find out how your dealership can run smoother every day!

Car lot at sunset

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What's Included

Everything Your Lot Needs.
Nothing You Don't.

From inventory and deal desking to your dealer website and digital marketing, Wayne Reaves brings it all together — built specifically for independent dealers.

Dealer Management System

Inventory, deal desking, buyer's guides, BHPH tracking, and reporting — all in one easy platform.

Dealer Websites

Mobile-ready, SEO-friendly sites that sync with your inventory automatically.

Digital Marketing

Google Ads, social, and listings management to bring qualified buyers to your lot.

Compliance & Forms

State-specific forms and Bankers Systems contracts built right in.

BHPH & Financing

Full buy-here-pay-here tools, payment tracking, and lender integrations.

Reporting & Insights

Sales reports, inventory aging, and collections data — always at your fingertips.

What Dealers Say

Trusted by Dealers Across the Country

Don't take our word for it.

Wayne Reaves software is a great tool at an affordable price. The customer support is just as good. They know the answers. In the past 10 years working in the used car business, I cannot remember being disappointed.


Verified Dealer
10-year Wayne Reaves customer

We had been using a DMS that had gotten outrageously expensive and continued going up every month. I was so happy to find Wayne Reaves Software.


Verified Dealer
Independent lot owner

I have used Wayne Reaves at my current dealership and my previous dealership. There is no other DMS that is this user friendly — for the cost, there is no comparison.


Verified Dealer
Multi-location independent dealer

Wayne Reaves has made my day MUCH easier! Thank you guys for making compliance a little less of a headache.


Verified Dealer
Wayne Reaves customer

Ready to Get Started?

See Wayne Reaves in Action

Schedule a free, no-pressure demo and find out how much easier your day can be. One of our dealer specialists will reach out within 1 business day.