Wayne Reaves Dealer Management Software
Dealer Management Software Built for Independent Dealers
Everything your dealership runs on, connected in one system. Manage inventory, sales, collections, and reporting together so your team can work more efficiently and see what's happening across the business.
Why Wayne Reaves
Built around the way independent dealers actually work
Wayne Reaves brings the core parts of your dealership together in one browser-based system, with tools designed specifically for independent dealers and support from a US-based team in Macon, Georgia.
Independent-dealer focused
Inventory, sales, receivables, reporting, and dealer workflows are built around the needs of independent dealerships.
Browser-based access
Work from the office or on the go without installing a separate desktop app.
BHPH built in
Manage in-house financing, payments, collections, repossessions, and related account activity in the same platform.
US-based support
Get support from a team based in Macon, Georgia that understands dealership operations.
Who it's for
Built for independent dealerships
Wayne Reaves DMS brings the tools independent dealers use every day into one connected system.
Independent retail dealers
Bring inventory, sales, customer activity, and reporting together in one system.
Buy Here Pay Here dealers
Manage in-house financing, payments, collections, and related account activity.
Multi-location dealerships
Use multi-rooftop capabilities and multiple dashboards across your dealership operations.
Full dealership operations
Support sales, inventory, receivables, and reporting in the same platform.
Platform & Support
Core system, security, and the people who stand behind it.
- Family-owned company serving independent dealers
- US-based support in Macon, Georgia (Mon–Fri 9–8, Sat 9–3 ET)
- Dedicated Success Manager and partner programs
- Enhanced security and user permissions
- Multi-rooftop capabilities
- Multiple dashboards to analyze your business
- Enhanced functionality with your integrated website
Inventory & Vehicle Data
Bring every vehicle online quickly and keep the data accurate.
- VIN scanning (no typing) and VIN decoding
- Track cost, repairs, floorplans, and other expenses
- Title status tracking within inventory
- Recall status and NICB status
- J.D. Power, Black Book, Carfax, AutoCheck integrations
- Send all photos, descriptions, and details to your website
Sales, Desking & Titling
From lead to contracted deal, with the tools and forms built in.
- Import leads from your Wayne Reaves website
- Driver's license scanning & quick insurance quotes
- Bank finance, Buy Here Pay Here, and wholesale
- Quick Recap, deal structuring, and finance calculators
- Full suite of forms: Bill of Sale, contracts, state & ancillary
- Lender integrations: DealerTrack, RouteOne, CUDL, and more
- OFAC name check, 8300 cash reporting, e-contracting
Receivables, Collections & Reporting
Manage every account, collect faster, and see exactly what's happening.
- Precomputed and simple-interest deals
- Integrated credit card processing & pick-up payments
- Full collection system with account assignment
- Send texts from the DMS and view message history; repo tracking
- Integrated Related Finance Company
- Cash sheets, sales, inventory, and sales-tax reports
- Auditing, repossession, write-off, and title-tracking reports
Connected workflow
From inventory to reporting, keep the work connected
Keep vehicle information, deals, customer activity, payments, and reporting together instead of managing each part of the dealership separately.
Manage inventory
Add and maintain vehicle details, costs, photos, titles, and related inventory information.
Work the deal
Keep customer and deal information together as your team moves through the sales process.
Manage payments and accounts
For dealerships using in-house financing, track payments, collections, and related account activity.
Review the business
Use dashboards and reporting tools to keep up with dealership activity and performance.
Get the Wayne Reaves DMS brochure
A printable overview of the platform, features, and options — everything your dealership runs on, in one PDF.
Optional add-ons
Add J.D. Power and/or Black Book valuations
Get vehicle valuations through J.D. Power and/or Black Book right in your DMS for fast, accurate appraisals. Optional, billed monthly in addition to your plan.
Black Book valuations
$65/mo
Real-time wholesale and retail vehicle values built right into your DMS for fast, accurate appraisals.
J.D. Power valuations
$70/mo
J.D. Power (formerly NADA) vehicle values integrated into your DMS for pricing and appraisals.
Plus billable forms with clear, per-form pricing
Dealer forms from supported providers — Bankers Systems, Reynolds & Reynolds, FIPCO, WATDA, and VIADA — built right into Wayne Reaves. See the full list and pricing.
Lender connectivity
Send deals to DealerTrack and receive callbacks
DealerTrack is a confirmed two-way integration: Wayne Reaves sends deal and application data to DealerTrack, and DealerTrack sends callbacks into the DMS such as Approved, Declined, and Conditional. RouteOne, CUDL, and OttoMoto integrations are one-way.
Send deal data to DealerTrack
Send deal and application data from Wayne Reaves to DealerTrack through its two-way integration.
Receive DealerTrack callbacks
DealerTrack sends callbacks into the DMS, such as Approved, Declined, and Conditional.
Connect to other lender portals
RouteOne, CUDL, and OttoMoto provide one-way integrations from Wayne Reaves.
Prepare finance forms
Use the finance forms and contracts available in Wayne Reaves to prepare your deal paperwork.
DealerTrack: two-way. RouteOne, CUDL, and OttoMoto: one-way.
Lead & customer tracking
Every lead and customer, tracked in one place
As an independent dealer, you have what you need right here. Wayne Reaves includes a built-in lead management system that keeps a complete record of every lead and customer — where they came from, what they're interested in, your notes, and their full deal and payment history. It's all in one place, easy to act on, so nothing falls through the cracks and your team can stay focused on selling cars.
- Capture leads from your Wayne Reaves website straight into the system
- Keep each customer's contact info, vehicles, and deal history together
- Log notes, calls, and follow-ups so the whole team stays on the same page
- Track every lead from first contact through to the sale
- Pull up a customer's full record in seconds — no digging through files
- Right-sized for independent dealers — everything you need to manage leads, built in
Run Buy Here Pay Here?
Buy Here Pay Here is built right into Wayne Reaves
The same platform handles in-house financing — portfolio and collections management, integrated payments, credit-bureau reporting, repo tracking, and a Related Finance Company module. No separate system, no extra logins.
Mobile-first — no app required
Everything works in your mobile browser
No app to download, install, or update. Wayne Reaves is mobile-first and browser-based, so your full DMS — including VIN and driver's-license scanning — runs in your phone or tablet's web browser.
- VIN scanning & decoding
- Driver's-license scanning
- Add & publish inventory on the go
- Vehicle history & value reports
- Works with supported modern browsers
- Browser-based, with no separate desktop application required
Built for dealers, by people who know the business
Our US-based team stands behind you every day
Support should come from real people who know the work. Our team is based in Macon, Georgia, with trained specialists who understand dealerships, speak plainly, and work directly with independent dealers.
See Wayne Reaves DMS in action
Free, no-pressure demo tailored to your dealership.