Pricing & plans
Plans and pricing for your dealership
Choose from the plan prices below, then add optional services as needed. Contact us to confirm your selections and any applicable additional charges.
Pro DMS Lite
$75/mo
Built for cash-only independent dealers.
Cash Sales Only
- US-based support (M–F 9am–8pm, Sat 9am–3pm ET)
- Enhanced security & user permissions
- Multiple dashboards
- VIN scanning & decoding
- Cost, repair & expense tracking
- Title & recall status
- Website photo & listing sync
- Driver's license scanning
- Bill of Sale & state forms
- OFAC check & 8300 reporting
Pro DMS
$125/mo
Cash & bank finance — everything most dealers need.
Cash & Bank Finance Deals
- Everything in Pro DMS Lite, plus:
- Dedicated Success Manager
- Multi-rooftop capabilities
- Floorplan, cost, repair & expense tracking
- Title, recall & NICB status
- Black Book, J.D. Power, Carfax**
- Full forms — Bill of Sale & state forms
- DealerTrack, RouteOne, CUDL & more**
- Finance calculators & deal structuring
- Credit reports & e-contracting**
- OFAC check & 8300 cash reporting
Pro DMS Ultimate
$145/mo
Full Buy Here Pay Here with collections & bulk account sales.
Cash, Finance & Buy Here Pay Here
- Everything in Pro DMS, plus:
- Buy Here Pay Here sales & contracts
- Full collections system & account assignment
- Bulk account sales
- Precomputed & simple interest deals
- Integrated Related Finance Company
- Pick-up payments & side note collections
- Repo tracking & write-off reports
- 2-way texting & credit card processing**
- Cash sheets, auditing & full reporting
Wayne's Value Pick
$340/mo
The complete solution. One price. No surprises.
Unlimited Users + Website + Book Valuations
- Everything in Pro DMS Ultimate, plus:
- Unlimited simultaneous users — no per-user fees
- Website Unlimited plan included
- Unlimited website inventory listings
- J.D. Power or Black Book valuations included**
- Real-time book value lookups at point of sale
- One platform: DMS + Website + Valuations
- Priority support & Dedicated Success Manager
Every plan includes 3 simultaneous users. Add more for $10/mo each, or $200/mo for unlimited users. Wayne's Value Pick includes unlimited users.
Quarterly & annual discounts available. All plans include US-based support from Macon, GA.
Prefer to talk it through? Call sales at 800-701-8082.
** Black Book, J.D. Power, Carfax, AutoCheck, DealerTrack, RouteOne, CUDL and other third-party services are independent companies not owned or operated by Wayne Reaves Computer Systems, Inc. Separate subscriptions with those providers may be required.
Optional add-ons
Power-ups that aren't included in base pricing
Optional services you can add to any plan, billed monthly in addition to your plan. Add or drop them anytime — just tell us which you'd like on your quote.
Black Book valuations
$65/mo
Real-time wholesale and retail vehicle values built right into your DMS for fast, accurate appraisals.
J.D. Power valuations
$70/mo
J.D. Power (formerly NADA) vehicle values integrated into your DMS for pricing and appraisals.
Credit-bureau reporting
$65/mo
Report your in-house accounts to the credit bureaus to help your customers build credit and protect your portfolio.
Add-ons are optional and billed in addition to your selected plan.
Billable forms
Custom & printed forms
Custom, preprinted, licensed, and other billable forms may have additional charges. Pricing shown below is per form unless noted.
| Form | Price | Notes |
|---|---|---|
| Bankers Systems PC & SI Contracts | $3.52 | per form |
| Reynolds & Reynolds LAW 553 | $2.98 | per form |
| FIPCO | $3.90 | per form |
| WATDA | $2.75 | per form |
| VIADA | $0.20 | per form |
Pricing is subject to change — please contact your representative to confirm current rates.
Add-on service
Managed digital marketing
Google & Facebook advertising, inventory shopping ads, SEO, and your Google Business Profile — run by our team, with monthly performance reporting. Priced to your market and goals, so we'll put together a custom quote.
Pricing details
Get pricing details
Tell us about your dealership and we'll help confirm your selected plan, optional add-ons, and any applicable additional charges.
Request your quote
A few quick questions and we'll help confirm plan and add-on pricing.